Pricing Your Home For Sale  -  Don’t Be Fooled!!

 Lately I’ve been seeing quite a few homes for sale that have been priced way above what the market dictates in Parkridge and surrounding neighbourhoods . In the end, quite a few of these homes have ended up selling for $30,000-$40,000 below what it was originally listed for. This is unacceptable for homes under $400,000.

 One of the unfortunate tactics an agent will use is to entice sellers to list with that agent at a price that excites the sellers to sign the papers with the thought of extra $$ in their pockets. Unfortunately, as the negative feedback comes in and the house is still on the market a month or 2 later, the agent will slowly wearing the sellers down to reduce price.

  As time goes on, the sellers get frustrated and they continue to reduce the price and stay with the agent either due to length of contract or are afraid to change at that point.

 When interviewing an agent, “Google” them first and see if they are active in the market and definitely on the Internet ( 90% of people start there). Next, make sure you have proof of similar homes “SOLD” in the area and various other information to give you a proper understanding and education on what the current market is and what Buyers are willing to pay.

 REMEMBER, the Buyers price the market, not the Agents or the Sellers!!!!